Website launch checklist for Shopify

Before you start

• Confirm the storefront URL, market or currency context, and the pages in scope.
• Agree whether a safe product, cart, discount, shipping estimate, account, or checkout step may be exercised.
• Check desktop and simulated phone widths; add a tablet only if it is in scope.
• Keep a handoff of the routes checked, steps observed, findings, and exclusions.

1. Check the first shopping path

1. Open the page a new shopper is most likely to reach from search, an ad, or a social link.
2. Confirm the browser title and headline match the product, collection, or promotion.
3. Follow the logo, header, footer, search, account, cart, and menu controls that are in scope.
4. Verify the next action is clear: browse, select a product, add to cart, or learn more.
5. Check that keyboard focus is visible on interactive controls.

2. Review products, variants, and collections

• Open representative product URLs, including a featured and less-prominent product.
• Check title, price, media, description, and availability state.
• Select each in-scope variant and confirm the option, price, image, and availability update consistently.
• Make sure unavailable variants do not look purchasable.
• Open collection pages, filters, sorting, and pagination where used; product cards should lead to matching products.
• Check a safe discontinued or sold-out route only when the owner provides it.

3. Treat cart and checkout as an authorized journey

1. Add only an owner-approved safe product or variant to cart.
2. Confirm the cart identifies the selected variant, quantity, price, and disclosed discount or subscription terms.
3. Try quantity changes and removal; watch for stale totals or duplicate items.
4. Do not enter personal data or unapproved codes.
5. If checkout is authorized, confirm the handoff is clear and the checkout domain is expected; stop before payment unless a test method is expressly approved.
6. Where consent choices appear, check that labels are clear and marketing consent is not preselected.

A visible cart does not prove tax, shipping, payment, fulfillment, fraud controls, or downstream notifications work.

4. Check responsive layout and trust details

• Mobile navigation should open, close, and leave the page usable.
• Text, prices, availability labels, policy links, selectors, and calls to action should not overlap, clip, or require horizontal scrolling.
• Announcement bars, pop-ups, and cookie choices should not hide the primary action without a clear dismissal.
• Embedded reviews, media, maps, and apps should load clearly or offer an understandable fallback.
• Confirm HTTPS, a useful 404 route, current titles and descriptions, and reachable policy, contact, privacy, refund, and shipping links.

What this checklist does not prove

This is not a security audit, accessibility conformance review, performance guarantee, inventory or tax audit, fraud review, or cross-browser certification. It does not prove payments, fulfillment, marketing, or third-party integrations unless those steps are separately authorized and tested.